Volvo: Clicked?

Sixty years ago, a shiny new Volvo rolled into a Kristianstad
showroom equipped with technology that has since been called one
of the most significant inventions of the 20th Century. Designer Nils
Bohlin's three-point seat belt was so revolutionary that Volvo created an
open patent, allowing all other automotive companies free use of the
design. Today we celebrated the motoring industry's most widely used safety
innovation, ensuring billions of people stay safe by making it click.
Agency: Republik, New Zealand