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Nissan Versa: Fuel Your Go

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Hustling to get ahead is the inspiration behind this campaign for Nissan's new Versa model. 'Fuel Your Go', created by TBWAChiatDay New York, celebrates how Versa's dramatic new design and Nissan Intelligent Mobility technology support those who are hustling regardless of the time of day. Comprised of more than 100 unique assets, the Versa campaign will be rolled out with new, unique messages over the next few months to keep the consumer conversation fresh. The ads creatively depict Nissan Intelligent Mobility technologies like Blind Spot Warning, Nissan Connect and Remote Start in the context of busy lives. It begins with a new commercial titled 'Good Morning, Goodnight', which was directed by Smuggler's Adam Berg. The commercial features a young couple working opposite shifts. They share a special moment while trading keys for their 2020 Versa in between shifts. With staggered schedules, the Versa serves double duty as the transportation constant for the hustling duo.
Credits Other credits

Head of Production: John Doris

Chief Operator: Andrew Colon

Founder: Patrick Milling-Smith, Brian Carmody

Head of Production: Alex Hughes


Edit Company: Cabin Edit

Editor: Chan Hatcher

Managing Partner: Carr Schilling

Executive Producer: Remy Foxx

Post Production Company: Framestore

VFX Supervisor: Corina Wilson

Colour Coordinator: Mark Gethin

Compositing: Dan Giraldo, Sohee Sohn, Eric Sibley, Kieran Walsh, Gigi NG

FX: David Wanger

Design: Yiyuan Yuan

Color Company: MPC

Senior Producer: Nick Fraser

Executive Producer: Dez Macleod-Veilleux

Matte Painting: Callum McKeveny

Music Supervision: David Bass @ Theodore

Sound Company: Heard City

Sound Engineer: Jodi Loeb


Senior Associate Planer: Jeffrey Simmons

Senior Manager: Anne McGraw

Director, Marketing Strategy: Erich Marx

Vice President Marketing: Allyson Witherspoon

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