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Diesel: Enjoy Before Returning

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You may have heard of the term "Wardrobing." The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it-it's a rising trend, and most fashion brands struggle with how to handle it. ​​​​Not DIESEL though, which introduces its new Fall campaign, aptly called "Enjoy Before Returning": a playful, nonconformist stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process? ​​​​To illustrate DIESEL's point of view on wearing and returning, the campaign's photographs and videos have been shot and directed by photographer Angelo Pennetta.
Credits Other credits

General Manager: Daniela Di Maio​​​​

Creative Supervisor: Costanza Rossi

Digital Account Director: Ilaria Castiglioni​​​​

​Account Director: Filippo D’Andrea​​​​

​Account Executive: Mirko De Martini​​​​

Senior Strategic Planner: Monica Radulescu

Social Media Manager: Doina Tatu

Head of TV Production: Francesca Zazzera​​​​

Art Buyer: Caterina Collesano, Marcella Garutti​​​​

Stylist: Luci Ellis​​​​

Music Production: Sizzer ​​​​

Photography & Product Videos Credits

Photographer/Director: Angelo Pennetta​​​​

​​Production Company: Art Partner​​​​

​​DP: Errol Rainey​​​​

​​Stylist: Julia Sarr-Jamois​​​​

​​Casting: Julia Lange​​​​

​​Make-up: Lotten Holmqvist​​​​

​​Hair: Syd Hayes​​​​

​​Nails: Anatole Rainey​​​​

​​Set Design: Alice Kirkpatrick​​​​

​​Choreographer: Ryan Chappell​​​​

​​Still Life Credits​​​​

​​Photographer: Roberto Badin @1806 Agency​​​​

​​Production Company: 1806 Agency​​​​

​​Post Production: Diego Speroni @1806 Agency​​​​

​Set Designer: Martina Lucatelli​​​

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