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PepsiCo India: Awaz Mitti Ki

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Celebrating its association with Indian farmers, PepsiCo India, launched #AwazMittiKi programme which includes a series of poetic films that pays a special tribute to the Indian farmers. The programme highlights PepsiCo's relationship with farmers, built over last 30 years through its wide-ranging agricultural initiatives. Conceptualised and produced by Publicis Groupe, Dubai, #AwazMittiKi that translates to 'Voice of Earth', is an integrated farmer-centric programme. It acknowledges the contribution and their relentless efforts in feeding the country. It also highlights PepsiCo India's partnership in providing new crop varieties, new technologies and introducing sustainable farming practices.
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Photographer: Prashant Godbole

Account Manager: Aruna Bejoy

Editor: Prakash Kurup

Music Director: Mangesh Dhakde

Post Production House: Prime Focus

Vo Artist: Rahul Mukherjee

Producer: Jitendra Kulkarni

Costume: Poornima Oak

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