Print ad: Amnesty International: Gender-Related Persecution

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Top 6: September 18th 2019

Amnesty International Indonesia and Grey Indonesia have partnered together to create an awareness campaign that sheds light on the societal impact of a single signature. Utilizing the simplicity of single line illustrations, the poster campaign visually communicates the strength of signature campaigns – one of Amnesty International’s long-running programs – when it comes to potentially ending human rights violations. The first series of posters highlight three human rights issues that really matter to Indonesia’s millennial segment – child marriage, gender-related persecution, and the suppression of freedom of expression. The posters are situated in the Amnesty International office and its immediate vicinity (Menteng, a popular hangout spot amongst the youth). Gradually, in the next few weeks, they will be placed near other familiar touch points and often visited locales of Indonesian millennials – trains stations, art galleries and coffee shops.