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CNN: 2020 Election Promo Package
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Creative marketing agency Compadre has partnered with CNN to create a multiplatform promotional package for their 2020 election coverage. The package premiered during the lead-up to the first Democratic debate and will continue to roll-out through election night 2020. With more events, candidates, and coverage than ever before, this election cycle required a package that could contain the flow of information without losing sight of the real issues. As such, the creative was inspired by the concept, “Highlight,” which utilizes graphics to bring focus to the subjects that are most important to viewers. The package prioritizes expediency, customization, and adaptability while evolving across the 2020 election cycle.
Senior Producer: Nicole Giles Related |
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