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Wieden + Kennedy, Amsterdam has released it's first campaign for Nike Kids takes a unique spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that they have 'he power. Ultimately, creating a powerful sisterhood that’s fuelled by movement. To launch the campaign, we have an inspirational film, along with a suite of custom-made “Don’t Skip” videos together with a YouTube “Choose your own adventure” game. Online, kids will be able to take part in the #youreit digital game of tag across Instagram, Snapchat and TikTok.
Credits
Other credits
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Tony Stearns, Cory Chonko
Senior Interactive Producer: Alex Smith
Group Account Director: Kathryn Addo
Account Director: Franky Wardell
Account Manager: Margot Paquien, Fulvio Itagiba
Head of Planning: Martin Weigel
Planning Director: Reid Schilperoort
Planner: Alex Janneau
Head of Comms & Digital Strategy: Danielle Pak
Comms Planning Director: Elsa Stahura
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Designer: Gustav von Platen, Dean Pauley, Soren Danielsen, Leeza Pritychenko, Lewis Beedham
Project Manager: Caroline Kosse
Business Affairs: Michael Graves, Fiona Fan
1st AD: Chris Kelly
Casting: Sophie North / Isobel Mascarenhas-Whitman
Production Designer: Alison Dominitz
Stylist: Ameena Callender
Production Manager: Stuart Butterworth
Editing Company: Final Cut
Editor: Joe Guest
Audio Post: Grand Central
Sound Designer/Mixer: Raj Sehgal
MUSIC:
Artist / Title: Zanillya X Humphrey Dennis
"You're It"
Music Company: Leland Music
Post Production: MPC
VFX Lead: Kamen Markov
Motion Design Lead : James McIver
CG Lead : Andy Steele
Colourist: Phil Hambi
Producer: Ryan Hancocks
2D Artist: Tom Harding
2D Artist: Josh Parks
2D Artist: George Brunt
Motion Design: Adam Roche
Motion Design: Manuel Sepulveda
Motion Design: Donal o Keeffe
Motion Design: Daphne Westelynck
Motion Design: Kerim Camdzic
Motion Design: Stef Peral
CG: Tushar Kewlani
CG: Alessandro Granella
CG: Lewis Orton
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