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Guardium: A Knight's Tale
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Guardium urges heartburn sufferers to stop horsing around when it comes to heartburn relief in new campaign. Many of us are all too familiar with that uncomfortable feeling after a late-night take-away. Heartburn and indigestion brand, Guardium, have broken the mould of pharma advertising with their comical new campaign, which promises an instant solution to heartburn and acid reflux. A fantastical paradox featuring an extraordinary knight and horse duo unusually situated within a mundane office space, global healthcare giants, Reckitt Benckiser, have created a modern, bright piece of advertising in collaboration with Havas. The campaign, directed by Simon Cole at Mad Cow films, not only features a knight in shining armour: it also gives prominence to an iconic CG fireman, created by Smoke & Mirrors, with the remainder of the post-production completed at Big Buoy. Our human protagonist, Julia, goes about her day as she usually would, as she explains to Colin, a co-worker who shares her incessant need for heartburn protection, the power of Guardium. Whether at the park, on a run or even tucked up in bed, the elephant (or horse) in the room, which remains invisible to everybody else, offers a slapstick metaphor to 24-hour protection.
Assistant Producer: Debbie Ragasa |
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