Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Guardium: A Knight's Tale

Embed Video
Guardium urges heartburn sufferers to stop horsing around when it comes to heartburn relief in new campaign. Many of us are all too familiar with that uncomfortable feeling after a late-night take-away. Heartburn and indigestion brand, Guardium, have broken the mould of pharma advertising with their comical new campaign, which promises an instant solution to heartburn and acid reflux. A fantastical paradox featuring an extraordinary knight and horse duo unusually situated within a mundane office space, global healthcare giants, Reckitt Benckiser, have created a modern, bright piece of advertising in collaboration with Havas. The campaign, directed by Simon Cole at Mad Cow films, not only features a knight in shining armour: it also gives prominence to an iconic CG fireman, created by Smoke & Mirrors, with the remainder of the post-production completed at Big Buoy. Our human protagonist, Julia, goes about her day as she usually would, as she explains to Colin, a co-worker who shares her incessant need for heartburn protection, the power of Guardium. Whether at the park, on a run or even tucked up in bed, the elephant (or horse) in the room, which remains invisible to everybody else, offers a slapstick metaphor to 24-hour protection.
Credits Other credits

Assistant Producer: Debbie Ragasa

CGI: Smoke & Mirrors

CG Character Designer and Animator: Willie Torres

Senior CG Producer: Lonneke Bertens

Post-production: Big Buoy

Lead VFX Artist: David ‘Skippy’ Clifton

Flame Artist: Richard ‘Stretch’ Russell, Eileen Chan

Junior Nuke Artist – Tommy Coulter-Liston

Colourist – Mark Horrobin

Executive Producer – Jenna Le Noury

Sound Studio: Jungle

Sound Engineer: Ben Leeves

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news