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Top 6: September 25th 2019
It's that time of year when Back-to-School campaigns flood commercial breaks with 'essential' products like backpacks and stationary. But as students return to school this month, they also return to the threat of school shootings.
In 2019, Sandy Hook Promise believes there's only one essential you need to survive the school year - learning the warning signs of a potential shooter.
Following one of the deadliest years on record for school violence, Sandy Hook Promise (SHP) is launching its biggest and most important public education campaign. The centerpiece is a film, 'Back-to-School Essentials', a powerful and impactful video that highlights the anxiety and fear students face in the reality of school shootings.
The new PSA video starts off as a familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face.
The PSA is part of a bigger 360 'Back to School Essentials' campaign accompanied by print, digital, radio and out-of-home elements and has already received media commitments of more than $2million from companies such as CNN, IFC, AMC, YouTube, PopSugar, Conde Nast, Facebook, SnapChat, Sports Illustrated, The Wall Street Journal, New York Post, Fortune, iHeartRadio, Pandora, Intersection and Outdoor Media.
Other credits
Creative Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
SVP Senior Creative Director: Peter Alsante
VP Creative Director: Bianca Guimaraes
Associate Creative Director / Copywriter: Jim Connolly
Associate Creative Director / Copywriter: Gary Toit
Associate Creative Director / Art Director: Lance Vining
Director of Integrated Production: David Rolfe
VP, Group Executive Producer: Alex Gianni
Associate Producer: Molly Ross
MUSIC PRODUCER: Julia Millison
BUSINESS MANAGER: Grace Kelly
SVP Senior Director: Lindsey Cash
ACCOUNT MANAGER: Elizabeth Jacobs
ACCOUNT EXECUTIVE: Melissa Blache
PLANNING DIRECTOR: Ben Bass
BRAND STRATEGIST: Michael Schonfeld
VP, DIRECTOR OF DATA: Chris Daniele
Production Company: Smuggler
EXECUTIVE PRODUCER: Drew Santarsiero
DIRECTOR: Henry Alex Rubin
Co-Founder: Patrick Milling -Smith
Co-Founder: Brian Carmody
LINE PRODUCER: Lead Allina
DIRECTOR OF PHOTOGRAPHY: Autumn Durald Arkapaw
Editorial Company: No6 Edit
Managing Director: Corina Dennison
SENIOR PRODUCER: Laura Molinaro
EDITOR: Jason Macdonald
ASSISTANT EDITOR: Renn Cheale
TELECINE COMPANY: Company 3
TELECINE ARTIST: Tim Masick
Producer: Alexandra Lubrano
CONFORM / VFX / FINISH COMPANY: No6 Edit
CONFORM ARTIST: Ed Skupeen
Flame Assist: Mark Reyes
GRAPHIC DESIGN COMPANY: No6 Edit
PRODUCER: Laura Molinaro
GFX: David Gerber
MUSIC COMPANY: JSM
CEO/CCO: Joel Simon
Executive Producer: Jeff Fiorello
COMPOSER: Jason Krebs / Joel Simon
PRODUCER: Norm Felker / Andrew Manning
Sound Designer: Nathan Kil
MIX & RECORD COMPANY: Heard City
ENGINEER: Jeremy Siegel, Keith Reynaud, Evan Mangiamele, Elizabeth McClanahan
Managing Partner: Gloria Pitagosky
Executive Producer: Jackie James & Sasha Awn
PRODUCER: Andi Lewis
Sound Designers: Evan Mangiamele, Jeremy Siegel, Keith Reynaud,
Assistant Audio Engineers: Tom Morris, Seth Brogdon, Evan Anderson, Ronnie Stapleton
Casting Company: Doreen Frumkin
VO TALENT: Lawton Paseka (for radio spots only)
Media Agency: PHD Media
Bob Estrada, Client Business Lead
Nichole Verost, Associate Strategy Director
Gretchen Smith, Digital Performance Director
Alison Horowitz, Strategy Supervisor
Caren Axelrod, Associate Director, Social Media
Harry Keeshan, President, Video Investment
Seth Glosman, Managing Director, Integrated Investment
Paul Salman, Director, Video Investment
Amy Turner, Associate Director, Published Media
Amanda Knoll, Supervisor, Published Media
Grace Collins, US Director, Local Investment
Jeanne Boland, Group Director, Local Investment
