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Web Film

Unibet: Crazy About the Odds

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"Crazy About the Odds" is from FCB New York for premium online gambling operator Unibet, and launches Unibet Online Sportsbook in the US. The campaign reflects the universal truth that when you have money on the line, the experience is intensified to a rather absurd degree, and focuses on the raw emotion underlying sports betting moments. With different vignettes for different sports, the campaign will be relevant in every season.
Other credits

Credits:



FCB New York:

Ari Halper – Chief Creative Officer

Gary Resch – Executive Creative Director

Hernan Ibanez – Associate Creative Director

Justin Batten – Art Director

Nick Romano – Copywriter

Jon Gruber – Copywriter

Todd Sussman – Chief Strategy Officer

Adam Isidore – Director of Integrated Production

Henna Kathiya – Senior Integrated Producer

Jesse Morris – Project Manager

Janice Katz – Business Affairs Manager

Jared Shell – Account Director

Miles Brickley – Account Executive



Unibet US:

Arnas Janickas – Head of Marketing, US

Manuel Stan – SVP Kindred, US

Mateusz Samolyk – Brand Manager, Global



Director:

Adam Goldstein



Circle:

Chris Bowles – Executive Producer

Chuck Ryant – Executive Producer

Steve Schofield – Executive Producer

Kevin Johnston – Executive Producer

Vanessa Lenarduzzi – Producer

Production Manager – Chelsea Ruckle



Lost Planet:

Krystn Wagenberg – Executive Producer

Casey Cayko – Senior Producer

Charlie Johnston – Editor

Rachel Butler & Kenji Yamauchi – Assistant Editors



Black Hole – Finishing/GFX:

Felix Cabrera – Finishing Producer

Reginald Butler & Andre Sam – Animators

Tim Farrell – Flame Artist

Isabel Gomez – Flame Assistant



Honey Mix:

Mary Tomasiewicz – Owner/Executive Producer

Eric Thompson – Sound Mixer



Photography:

John Keatley – Photographer

Sean Frith – Producer



The Mill:

Fergus McCall – Colorist

Rochelle Brown – Producer

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