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Brazilian Creative Club (Clube de Criação): Resist
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With illustrations by Brazilian artist Lucas Camargo (untitledarmy), the new campaign created by FCB Brasil promotes the 2019 Creative Club Festival and introduces this year's topic: "Resist". "Resist" stresses the importance of avoiding comfortable solutions during the creative process. Deadline pressures and everyday frustrations can lead us to do more of the same, to revisit old references and even do something that has been done before. It's essential to resist these easy and tempting situations, which can appear to simplify the process but don't necessarily lead to the best work. Through 3D animations, the video portrays the cyclic, monotonous and automatic feeling of the creative process without resistance, in contrast with the joyful and sarcastic soundtrack created by audio production house Evil Twin, also responsible for soundtrack for the digital pieces.
Assistants: João Porto and Vinicius Chiconato |
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