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Honda: Safety for Everyone

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Honda is debuting a brand marketing campaign highlighting the automaker's deep-rooted and ongoing commitment to safety and the company goal of helping to create a collision-free society. "Safety Affects Everyone” campaign created by RPA, produced by Rattling Stick launches today with 60-second and 30-second commercials that portray a "what if" vehicle-pedestrian collision scenario. Through emotional storytelling, the spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda’s Collision Mitigating Braking System, part of the Honda Sensing suite of safety and driver-assistive technology that is now standard or available on every Honda model in the U.S. “Safety for Everyone” represents Honda’s unique approach to safety — that everyone sharing the road should be able to safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is dedicated to not only improving the safety of drivers and occupants of its vehicles, but all road users such as pedestrians, motorcycle riders, cyclists and occupants of other vehicles, with the ultimate goal of eliminating crashes and vehicle-related fatalities completely.
Credits Other credits

Sr. Manager, Honda Marketing: Ed Beadle

Honda National Advertising & Multicultural Marketing: Meliza Humphrey, Manager

Interim Assistant Manager, Honda National Advertising: Michelle O’Hea

Sr. Marketing Analyst, Multicultural Marketing: Monique Soto

EVP: Joe Baratelli

SVP/ Chief Creative Development: Jason Sperling

EVP / Chief Production Officer: Gary Paticoff

SVP / Director, Video Production: Isadora Chesler

Video Production Coordinator: Tina Riccio

EVP / Chief Client Officer: Brett Bender

SVP / Group Account Director: Adam Blankenship

VP / Management Supervisor: Jacob Gentry

Account Supervisor: Christina Contreras

Account Executive: Claire Penhorwood

VP / Director, Business Affairs: Maria Del'Homme

Senior Business Affairs Manager: Marlys Pulos

Product Information Manager: Marco Fantone

Partner: Joe Biggins

Head of Production: Richard McIntosh

Special Projects: Sean Curtis

Controller: Christine Berentsen

Line Producer: Joey Zadwarny

Production Designer: KK Barrett

Casting (Petite Casting): Sara Stanton

Costume Designer: Nancy Steiner

EDITORIAL COMPANY: Work Editorial

Editor: Rich Orrick

EP: Marlo Baird

Producer: Brandee Probasco

Asst. Editor: Leah Turner

Asst. Editor #2: Theo Mercado

Music

MUSIC: Soundtree Music

Composer: Peter Raeburn

Producer: Jay James

Telecine

TELECINE: Company3

Artist: Tom Poole

EP: Ashley McKim

Producer: Alexandra Lubrano

ONLINE/FINISHING: The Mill

Creative Director: John Shirley

Shoot Supervisor: John Shirley, Gareth Parr

2D Lead Artist: John Shirley, Tim Crabtree

2D Artist: Brett Lopinsky, Patrick Dirks, Yukiko Ishiwata

Matte Painting: Gillian George

Additional (Tracking): Michael Lori

Executive Producer: Pete King

Producer: Dan Love

Production Coordinator: Justin Rhee

Audio

AUDIO/FINAL MIX: Lime Studios

Mixer/Engineer: Dave Wagg

EP: Susie Boyajan

Asst Mixer: Kris Huayta

Asst Mixer: Mark Nieto

Asst Mixer: Stephen Fredricks

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