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Enigma: Hammer

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ENIGMA HIRED BY KENNARDS HIRE

Iconic brand Kennards Hire have enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process. Based on the premise that you can always ‘Count on Kennards’, the new campaign clearly positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire’s range, ease of hiring, quality and sound advice allows them all to be their ‘on-the-tools’ best

“For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand. Enigma stood out for all three.” Lara Galvin, Head of Marketing, Kennards Hire.

As with all their marketing campaigns, the ‘Count on Kennards’ concept is based on the company’s ‘Fair Dinkum’ value.

“We’re a down-to-earth bunch here so jumped at the chance to work on such a well-loved brand. Getting to know the brand from the inside and exploring where ‘Count on Kennards’ can take us has been a fun journey. It’s also been gratifying that a lot of the work we pitched is actually being produced. A sure sign that we ‘get’ them.” Pete Ogden, ECD.

“Kennards Hire is an iconic brand, working tirelessly behind the scenes to help those that ‘do’…be it those who DIY, tradies and those that help build Australia and New Zealand’s critical infrastructure. Most importantly, they help all of those ‘on the tools’ to do the job with a sense of pride and satisfaction. This campaign is testament to the passionate team at Kennards Hire and their absolute customer-focus.” Jen Peace, MD, Enigma Sydney.

The campaign went live September 22, with TV, radio, digital and social activity.
Credits Other credits

MD Sydney/ Strategy: Jen Peace

MD Newcastle: Peter Chapman

Senior Account Director: Kenny McLeod



DOP: Ian McCarroll

Gaffer: Remy Durrenburger

Grip: Dave Griffiths

Sound Recordist: David Lee

Art Department/Wardrobe: Jess Jacobs

Make-up: Tracey De Vries

Safety Officer: Kerry Blakeman

Photographer: Richard Weinstein

Post house: ARC Edit

Editor: Lucas Baynes

Producer: Jess Calvert

Post audio: Sound Reservoir

Engineers: Mark Gluhak and Paul Taylor

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