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Top 6: October 2nd 2019
Outdoor
CGU Insurance: ABN RescueTop 6: October 2nd 2019
Last year, 424,144 ABNs were cancelled, many of them business ideas that never got off the ground. Lost ABNs are symptomatic of a bigger societal issue: ambition has become a dirty word. Unlike other insurers, CGU believes your most important asset is your ambition. So to tackle this problem, CGU Insurance has launched 'ABN Rescue', an integrated campaign to help ignite the ambitions of small business owners in Australia.
As part of the wider out of home component of the campaign, special-built 'Ambition Wanted' installations have also transformed empty shopfronts around Sydney into visions of 'what-could-be'. Projections of potential businesses transformed these forgotten spaces, inspiring locals and bringing life back to dwindling retail strips.
Client: CGU Insurance |
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