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Top 6: October 9th 2019

Puma: Run My Way

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Top 6: October 9th 2019
In an exemplary example and stamp of approval from Spikes Asia, of how technology enhances creativity, Puma's Interactive Shanghai experience 'Run My Way' bagged Silver in the Overall Aesthetic Design category at the revered Spikes Asia, celebrating PUMA's latest running campaign for the new Hybrid Astro, inviting consumers to test new shoes whilst running through a PUMA-inspired mythical world in the form of the customized PUMA avatar. The footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience cementing MediaMonks' marketplace reputation in digital craft.
Credits Other credits

Experiential Lead - Quentin de la Martiniere

Project Manager - Dennis de Rooij

Designer - Duan Tianju

Lead Designer - Artur Dias

Unity Developer - Pieter van der Sluis, Roberto Nunez, Martin Koning, Glenn Korver

Technical Artist - Narendra Yenugula

Backend Developer - Ingram van Helvoort

3D Artist - Meinte van der Spiegel, Kara Leibbrandt

Illustrator - Tim van 't Hoff

Senior Illustrator - Mattyn Klaasen

Illustrator Director - Edouard Relou

Composer - Einar Ihle

Sound Designer - Dave van Luttervelt

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