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Top 6: October 9th 2019

NZ Transport Agency: Totally Compos Mentis

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Top 6: October 9th 2019
The 'drink, drive, get snapped' message is a familiar one for Kiwi guys. They know the cops are out there. And they know the cops are busting people. They just don't reckon they'll be the one on the receiving end of a breathalyser. Reality is, they are getting busted. Different guys, on different nights, in different parts of the country are all ending their night the same way. It's the same old story. Over and over.
Agency: Clemenger BBDO, Wellington

Totally Compos Mentis keeps the message fresh with a film that’s designed to be infinitely reshuffled, reordered and reworked. Eight parallel scripts following eight different characters were shot, each packed full of interchangeable moments. In this first iteration, their paralleled banter and antics combine together into a single narrative, following them as they each tread an all-too-familiar arc: drinking, then driving, then getting busted. Eight 15” spots then give deeper snapshots into each of the lads’ nights; regardless of what they get up to, the decision to get in their car always leads to the same result. Watch this space for the reshuffled edits.

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