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Lexus: The Hybrid That Charges Itself

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Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30' films use unexpected visual tricks to promote the innovative technology, performance and reliability of Lexus hybrids. Lynch-Robinson, famous for his work on The Grand Tour and Top Gear, is a specialist in automotive filmmaking. The location for the films was the Bonneville Salt Flats in Utah and the project required a combination of cutting-edge equipment and craftsmanship. To capture the action Lynch-Robinson used an Arri Alexa Mini camera mounted on a Filmotechnic Russian Arm and a Zenmuse X7 Camera attached to a DJI Inspire 2 Drone. The area of ground covered by the filming was 1km x 600m. It was such a vast expanse that a qualified surveyor was used to mark out points on the flats showing where the 3D artwork would be positioned in the final edit.
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Global Head of Brand Management & Global Marketing: Spiros Fotinos

Brand Management Division: Mika Sekine

Brand Management Division: Thomas Travers

Creative Producer: Louise Hawkes

Business Director: Benedict Pringle

Account Director: Sophie Holt

Account Director: Stephanie Nicolaides

Account Manager: Sarah Firmston-Williams

Strategy Director: Matt Bamford-Bowes

Managing Director: Richard Packer

Facility Company: David Bishop Productions

Exec Producer: David Bishop

Line Producer: Stella Vazquez

Director of Photography: Miguel de Olaso, aka ‘Macgregor’

1st AD: Sonny Lowe

Drone Operator: Steven Koster

Russian Arm Operator: John Betancourt

Edit House: The Quarry

Editor: Dan James

Post Production: MPC

Colourist: Phil Hambi

VFX Supervisor: Jonathan Box

CGI Supervisor: Michael Bonnington

Producers: Phil Whalley & Grace Thorpe

Sound Design: Wave Studios

Sound Engineer: Parv Thind

Music Composition: Nick Rapaccioli

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