CD Dodd: Scrap Metal Jingle - Growl in the morning

Scrap metal recyclers CD Dodd, wanted a campaign that would get their name out there. Their target demographic tunes into commercial radio on worksites where they're bombarded with formulaic ads. So to stand out in a way that would resonate with our blue-collar customers, we recycled some 90's metal musicians to create the world's first heavy metal jingle (we think). We recorded the process and interviewed the band members to build a back-story around the jingle. Introducing... REBORN.
Agency: Rare Advertising