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Subaru: G.O.O.A.T Teaser

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Subaru Canada is taking a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). Using an integrated, multi-media approach, the campaign features a showdown between one of Canada’s most rugged, capable and majestic animals, the Mountain Goat versus Canada’s newest, boldest and most capable vehicle, the All-New 2020 Subaru Outback.
Credits Other credits

Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang

Strategic Planner: Tim Hopkins, Carly Miller

Account Team: David Tremblay, Tony Ciccia, James Farquharson

Broadcast Producer: Revital Grunberg

Agency Print Producer Houng Ngui, Allison Dick

Media Agency: OMD

Media Agency Planner: Michelle Jairam, Martine Farrow, Cobi Grein

Line Producer: Vanessa Lenarduzzi

Editing: Zulubo, Jay Baker

Compositor / Online: Alter Ego

Special Effects: Darren Achim/Eric Perrella

Animation: Ian Flaig, Tom Wolstenholme

Colourist/Transfer: Eric Whipp

Post Producer: Pallavi Joshi-Firby

Audio Post Facility/Music House: Eggplant Music & Sound 

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Nathan Handy

Photographer: Noel Hendrickson

Studio Artist: Jeannette Downes, Brandon Dyson

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