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Top 6: October 30th 2019

Miller Lite: Followers

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Top 6: October 30th 2019
Miller Lite is launching a powerful new campaign focused on reimagining the iconic "It's Miller Time" for today's generation of drinkers. The campaign makes a bold statement about consumers' dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as "The Original Social Media." As part of the campaign, led by DDB Chicago, Miller Lite will debut a new television spot during Game 1 of the World Series, aptly named "Followers." The hero spot, directed by Ringan Ledwidge, brings social media to life like never before, imagining what a world would look like if followers literally followed us. To complement the “Followers” spot, Miller Lite will be the first brand to boldly ask consumers to “unfollow us to the bar.” When you unfollow Miller Lite on Facebook or Instagram, you could receive a free Miller Lite to enjoy Miller Time with friends.
Credits Other credits

Chief Production Office: Diane Jackson

SVP, Group Account Director: Kiska Howell

Account Director: Samantha Hickey

Chief Strategy Officer, DDB North America: Eric Zuncic

Chief Strategy Office, DDB Chicago: Tricia Russo

SVP, Group Planning Director, Adam Crandall

Senior Strategist: Jonathon Palmer

Sr Production Manager: Zoe Grubbe

Production Manager: Jillian English

Talent Manager: Chris Quinn

Director of Music: Alec Stern

Sr Project Manager: Jen Polan

Line Producer: Joey Zadwarny

Editorial: Work Editorial

Editor: Rich Orrick

Assistant Editor: Theo Mercado

Executive Producer: Marlo Baird

Producer: Brian Sharwath

Audio Post: Sonic Union

Sound Designer: Steve Rosen

Sr. Producer: Pat Sullivan

Music: Woodwork Music

Composer: Philip Kay

VFX Post: Blacksmith

FX Super Iwan Zwarts

Creative Director: Tom Bussell

Executive Producer: Charlotte Arnold

Producer: Bindy St. Leger

Color: Blacksmith

Colorist: Mikey Pehanich

PR Agency: IFC Next

Media Agency: Connect


CMO: Michelle St. Jacques

Vice President: Miller Family of Brands Portfolio

Marketing Director: Courtney Bryant

Senior Marketing Manager: Alan Bremerkamp

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