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Top 6: November 13th 2019
Interactive

Recording Academy: Behind the Record - Thank You

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Top 6: November 13th 2019
The Recording Academy will give credit where credit is due with 'Behind the Record', a social media initiative, created by TBWAChiatDay, Los Angeles, aimed to spotlight the many producers, engineers, songwriters, mixers, instrumentalists, and other creators who contribute to the music recording process. Behind the Record will launch on Oct. 25 and aims to ignite a cultural conversation by inviting artists across all music genres to recognise their collaborators' incredible behind-the-scenes work on the tracks, records, and albums loved by music fans across the globe. Artists can participate in Behind the Record by: Joining the Recording Academy and Behind the Record to help promote and share recognition for all creators.​ Sign up here to receive an alert when the Credit Cover generator is released. Creating a custom Behind the Record Credit Cover on the Recording Academy's campaign webpage. Posting your Credit Cover across social media channels and tagging those who worked on your project. Use hashtags #GiveCredit #WeAreMusic #BehindTheRecord. Artists can create Credit Covers for a single or album, and all covers will live in a gallery on the site for music fans to view and discover the roles of creatives behind some of their favorite records. In addition to supporting the initiative on social media, artists may also create a custom vinyl sleeve for "extra credit."
Credits Other credits

Junior Art Director: Beca Dutra

Junior Copywriter: Gregory Ballif

Junior Copywriter: Sydney Bonner

Director of Content Production: Anh-Thu Le

Executive Digital Producer: Ewan Anderson

Senior Digital Producer: Andrew Serrato

Associate Producer: Joey Iamartino-Larson

Director of Business Affairs: Robin Rossi

Account Director: Pamela Lloyd

Account Supervisor: Sharon Hsu

Account Group Assistant: Mike Hernandez

Senior Project Manager: Tim Tontz

Chief Strategic Officer: Simon Wassef

Associate Planning Director: Iyana Sarrafieh

Junior Strategist: Alana Gleason

Junior Strategist: Sarah Singh

Associate Content Strategist: Ty Harris

Director of User Experience: Jennifer Miller

User Experience Designer: Edvin Lynch

Editorial Company: Union

Editorial Editor: Nicholas Wayman-Harris

Assistant Editors: Kim Landry & Joe Hughes

President/Managing Partner: Michael Raimondi

Executive Producer: Joe Ross

Finishing/Mix Company: Resolution After Effects

Artist: Mannix Rickenbacher

Mix Engineer: Lihi Orbach

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