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Marie Curie: Whatever You Call it
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Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren't comfortable thinking or talking about dying, and the new campaign, 'Whatever you call it' uses a series of animations that highlight the many euphemisms (such as kick the bucket, pop your clogs and meet your maker) people use instead of talking about death.
Executive Director of Fundraising & Engagement: Meredith Niles Related
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