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The Wall Street Journal: Read Yourself Better
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"Read Yourself Better", a major new brand campaign from the WSJ and creative agency The&Partnership, has launched with a 90 second campaign video and OOH. Kicking off with a national TV spot from acclaimed director Juan Cabral (known for directing the UK's favourite ad of all time, the Cadbury Gorilla), the campaign challenges readers to go beyond the easy answers and echo-chamber certitude of our overloaded media culture. The animating ethos is one of self-determination – only by reading past the memes, hashtags and algorithmically-selected news stories that populate our media feeds can we make better decisions, informed by facts and not passions. The message is that the WSJ is for those that want to think and do for themselves.
Designer: Veronica Jeronimo Related
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