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The Wall Street Journal: Read Yourself Better

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"Read Yourself Better", a major new brand campaign from the WSJ and creative agency The&Partnership, has launched with a 90 second campaign video and OOH. Kicking off with a national TV spot from acclaimed director Juan Cabral (known for directing the UK's favourite ad of all time, the Cadbury Gorilla), the campaign challenges readers to go beyond the easy answers and echo-chamber certitude of our overloaded media culture. The animating ethos is one of self-determination – only by reading past the memes, hashtags and algorithmically-selected news stories that populate our media feeds can we make better decisions, informed by facts and not passions. The message is that the WSJ is for those that want to think and do for themselves.
Credits Other credits

Designer: Veronica Jeronimo

Head of Integrated Production: Kevin Wilson

Producer: Niki Polyocan

President: Agnes Fischer

Chief Strategy Officer: Colm Murphy

Business Director: Ryan Colet

Account Supervisor: Matthew Connelly

Production Partner: Labhouse

Managing Director: Flora Fernandez Marengo

Producer: Natalia Mussolana

Production Manager: Patricia Rzeznik

1st AD: Esteban Gomez

Art Director: Micala Saeigh

Art Director: Maria Battaglia

Stylist: Florencia Tellado

Editorial: Rock Paper Scissors

Managing Director: Eve Kornblum

Editor: Mikkel EG Nielsen

Assistant Editor: Alex Liu

POST PRODUCTION

VFX: Framestore

Executive Creative Director: Murray Butler

Creative Director: Jordi Bares Dominguez

Director of Production: Sarah Hiddlestone

Senior Producer: Sue McNamara

MUSIC & SOUND

Sound: Wave Studios NY

Sound Design: Chris Afzal and Aaron Reynolds

Mix: Chris Afzal and Aaron Reynolds

Executive Producer: Vicky Ferraro

Associate Producer: Eleni Giannopoulos

Voiceover: Boyd Holbrook

Music: Mort Garson - ‘Plantasia’

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