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TV

Hobby Lobby: Christmas Is What You Make It

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In anticipation of the upcoming holidays, Hobby Lobby has teamed up with The Richards Group and Tool of North America to produce 'Working Mom', a one-minute heartwarming spot that follows the story of a single-working mum and her son as they navigate the busy times that surround Christmas. In 'Working Mom', the spirit of the holiday is captured in a compassionate, personal and surprising way, following a single mum as she works to care for her teenage son. The director, Rudi Schwab, strives to build stories that are true to the characters who inhabit them, and was inspired to dive into this project with that tagline in mind. The spot reflects a reality that many are familiar with: there is never enough time in the day to do everything we have to do. But there is a comfort in knowing we’re doing our best. The spot shows a mum who is confident in the choices she makes, because it means a good life for her and her son. Directed by Tool of North America’s Rudi Schwab, the spots follow a single mum as she works to care for her teenage son. As she juggles cleaning, working and providing for the both of them, her son seemingly overlooks the work she puts in. One morning, while eating breakfast, the son notices the Christmas tree in the living room that has yet to be decorated for the holidays, as well as the basket of laundry that needs to be done.
Credits Other credits

Broadcast Producer: Sheri Cartwright

Broadcast Business Manager: Anne Watkins

Brand Management / Principal: Jon Lee

Brand Management: Jeff Warren, Krystie Wahnschaffe, Jillian Holliday

Managing Director: Nancy Hacohen

Editing: Cabin Editing Company

Editor: Isaac Chen

Managing Partner: Carr Schilling

Producer: Liz Lydecker

VFX

VFX: ALT VFX

Executive Producer LA: Chris Fieldhouse

Client

Founder & CEO: David Green

Asst. VP Marketing: Joe Fallon

Advertising Director: Kelly Black

Special Projects Manager: Diane Gudahi

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