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Ikea: Silence the Critics, 60s

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Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending guests. Suddenly, a whole host of ornaments and objects come to life and taunt them about the state of their home by performing an original grime track, voiced by legendary MC D Double E. Deciding to take action, the couple spruce up their place with some simple IKEA solutions, and Silence the Critics once and for all. The advert deliberately goes against the tide of sentimental Christmas ads, and aims to delight audiences with its humorous, irreverent take on festive hosting. The campaign will launch with the film across broadcast and VOD TV, cinema and digital media on 8th November. The 90”, 60” and 20” edits are fully supported with OOH, press, CRM and PR. Bespoke social content features three films, showing how to tackle potential home shame with simple changes using handy tips and IKEA products.
Credits Other credits

Production Manager: Daniel Gay

Production Designer: Chris Oddy

Post Production

Editing: Russell Icke at the Whitehouse

Music Supervision: Dave Bass and Arnold Hattingh at Wake the Town

Sound: 750mph

Post: Electric Theatre Collective

VFX: Electric Theatre Collective

Producer: Magda Krimitsou

Coordinator: Larisa Covaciu

Creative Director: James Sindle

2D Lead: James Belch

3D Lead: Patrick Krafft

2D Artists: Chris Fraser, Tomer Epsthein

3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard Fry

Colourist: Luke Morrison

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