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Ikea: Silence the Critics, 60s
Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending guests. Suddenly, a whole host of ornaments and objects come to life and taunt them about the state of their home by performing an original grime track, voiced by legendary MC D Double E. Deciding to take action, the couple spruce up their place with some simple IKEA solutions, and Silence the Critics once and for all. The advert deliberately goes against the tide of sentimental Christmas ads, and aims to delight audiences with its humorous, irreverent take on festive hosting. The campaign will launch with the film across broadcast and VOD TV, cinema and digital media on 8th November. The 90”, 60” and 20” edits are fully supported with OOH, press, CRM and PR. Bespoke social content features three films, showing how to tackle potential home shame with simple changes using handy tips and IKEA products.
Production Manager: Daniel Gay Related |
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