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FedEx: Gift Box
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This week, FedEx is debuting its 2019 holiday advertising campaign. The advertising builds on the "What we deliver by delivering" brand platform that was introduced last year, and focuses on consumers that will be shipping, and receiving, packages during the holiday season. The film, titled 'Gift Box', captures the emotional side of package delivery by illustrating how it's not about the packages or pallets, but rather, what it means and does for people. 'Gift Box' follows the story of a young girl and how a simple FedEx box triggers her imagination, turning her Christmas morning into a magical holiday experience. It's a story that reminds viewers of the possibilities that FedEx enables not just during the holidays, but every day.
VP, Brand Experience Marketing: Monica Skipper Related
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