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Australia Post: Spread The Merry
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This Christmas, Australia Post is encouraging Australians to be more thoughtful in its new 'Spread the Merry' campaign. Created by The Monkeys, part of Accenture Interactive, 'Spread the Merry' highlights how no-one should feel left out at Christmas, showing how even a little gift can go a long way to brightening someone's year. The campaign aims to remind people that being generous doesn't have to be expensive; a small gesture can mean a lot.
Agency: The Monkeys It’s about thinking of those outside of your immediate circle and showing them that you care. Directed by Rabbit Films’ James Rouse, the campaign film follows the story of Alfie and Mr Grieves. Alfie notices that Mr Grieves has the only house on his street without Christmas lights and takes it upon himself to spread the festive spirit by picking up an unexpected gift from his local Post Office.
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