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SKY TV: You're in Control


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Sky and DDB New Zealand have debuted a groundbreaking mockumentary style campaign entitled You're in Control featuring New Zealand's most lovable supervillain Dr Chaos. With an impressive 23 campaign spots in total, the work is intended to remind customers of the suite of additional services beyond Sky's extensive channel line-up, including On Demand, My Sky, Sky Sport Highlights, Sky Go and the Sky TV Guide App. Brought to life by director Jackie van Beek (What We Do In The Shadows, Wellington Paranormal), the campaign follows comedian Josh Thomson (Seven Days, The New Legends Of Monkey) as Dr Chaos, a self-acclaimed supervillain who used to spend his days trying to take over the world but now lives in his mum’s basement in Thames, getting his control fix through his multiple ways of viewing Sky content. Despite his precipitous fall in supervillain stature, Dr Chaos’s enthusiasm for inflicting chaos upon the good people of Thames is undiminished, with his neighbour Greg a particular focal point for his mischief. Wherever and whenever he’s causing havoc, Dr Chaos is always able to access or record his favourite shows, with his Sky Go button now replacing his apocalypse button in his affections.
Credits Other credits

Managing Director: Chris Willingham

Business Director: Zofia Wereszczynska

Strategist: Tom Sykes

Head of Production: Sarah Kinniburgh

Post Production Company: Perceptual Engineering

Editor: Ben Chesters

Soundtrack/composer/Music: Peter van der Fluit, Liquid Studios

Client

Chief Marketing Officer: Steve Bayliss

Head of Digital Marketing & Customer Communication: PJ Morris

Brand Manager: Joanna Childs

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