Amazon Prime Video: #AmazonBingeShopping - Amazon Prime Video

To accompany the launch in France on the 5th of November of the second season of the "Jack Ryan" series, a Prime Video original program, Amazon and the Herezie Group offered a one-of-a-kind digital immersive experience: #AmazonBingeShopping The operation was based on a very simple but unique concept: to offer the public, already familiar with binge watching, the chance of winning the object of their choice from the second season of Jack Ryan...on just one condition: that the object was available on Amazon.fr.

To win, Amazon Prime Video members needed to take a screenshot of the object of their choice in one of the episodes and associate it with the equivalent product on Amazon.fr.

For their participation to be taken into account, they had to make sure the object was identical to the one selected on the Amazon website and then post a photo of it on Twitter using the operation’s hashtag: #AmazonBingeShopping.

If all these conditions were met, the fastest contestants won an Amazon.fr gift voucher for the amount of the object they’d selected, or the nearest amount available on a pre-defined pyramid of wins.

This innovative digital operation enabled Amazon Prime Video to create a record level of enthusiasm for its new original series, making it the 3rd most binged watched series of the week (ranking: The Binge Report). 

It is also a reminder for other market players, that the brand has something its competitors don’t: Amazon.fr. And the ultimate proof that you really can find almost everything quickly and easily on Amazon.

RESULTS
In less than 24 hours, the operation generated:
+15 million impressions
+3000 participations
+120 lucky winners
Trending Topic on Twitter throughout the day