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HP: Print The Holidays

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The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P. Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting” and "lads-a-liking." But with a little help from a printer, the world is transformed into 12 days of real time, with "sisters spinning" (paper dreidels), "fellas flying" (paper airplanes) and something called "oreejami".
Agency: Partizan
Credits Other credits

Co-Founder: Rich Silverstein

Design Director: Ryan Self

Designers: Pedro Zuccolini, Nero Chen

Director of Broadcast Production: Leila Gage

Broadcast Producer: Rachel Saxon

Managing Partner: Leslie Barrett

Account Director: Melissa Buck

Account Manager: Jackie Russell

Assistant Account Manager: Vivian Cheng

Head of Brand Strategy: Bonnie Wan

Group Communication Strategy Director: Dong Kim

Senior Communications Strategist: Matt Hudgins

Group Strategy Director: Kelly Evans-Pfeifer

Senior Brand Strategist: Marisa Perazzelli

Brand Strategist: Briana Patrick

Director of Business Affairs: Judy Ybarra

Business Affairs Associate: Kristian Evanculla

Associate Traffic Manager / Business Affairs Associate: Howie Mapson

Associate Business Affairs Manager: Stuart Pidrak

Managing Director: Lisa Tauscher

Head of Production: Kelly Martin

Production Designer: Maxwell Orgell

Stylist: Florence Fontaine

Service Company: Division Productions

Editorial Company: Exile

Editor: Kirk Baxter

Assistant Editor: Rex Lowry

Executive Producer: CL Weaver

Post Producer: Michael Miller

Colour/Graphics/VFX/Finishing: The Mill LA

Creative Director/VFX Sup: Glyn Tebbutt

CG Lead: Jason Mortimer

Compositors: Lenz Kol, Daniel Thuresson, Nicholas Tayler, Roman Yavorsky, Dylan Strieff, Scott Johnson

CG Artists: Matthew Choy

CG FX Artist: Jason Mortimer

Animation Supervisor: Jacob Bergman

Matte Painter: Andy Wheater

Graphic Design/Art Directors: Sasha Vinogradova, Maxim Goudin

Senior Colorist: Adam Scott

Color Production: Blake Rice, Jessica Amburgey

Senior VFX Producer: Erin Hicke

Executive Producer: Dan Roberts

Production Coordinator: Jena Bodell

Music, Sound Design + Mix: Squeak E. Clean Studios

Executive Creative Director: Sam Spiegel

Arranger + Composer: Lydia Davies

Arranger + Composer: Lucas Cantor

Executive Creative Producer Sydney: Karla Henwood

Executive Producer Los Angeles: Christina Carlo

Sound Designer + Mixer: Drew Fischer

Choir Director: Lena Gabrielle

Licensing Manager: Chelsea Ramsden

Producer: Blade Thornton

Production Coordinator: Colby Smalzel

Client

Chief Marketing Officer of HP: Vikrant Batra

Global Head of Marketing , Print: Deepak Masand

Head of Global Marketing, Print Hardware Systems: Ladd Martin

Manager, Global Consumer Print Marketing Team: Laura Morris

Global Marketing for Consumer Print: Amy Rowan

Global Print Program Manager: Amy Witkop

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