Liquor Barons: Pop The Top

We asked the Liquor Barons community to be active participants and attempt to open beer bottles in interesting & innovative ways, submitting their videos in the comments of the Facebook video post to enter the competition. The creative execution for the competition post was a 15-second video of beer bottles being opened with various household items. This displayed the simplicity of the competition, inspired creative methods from our entrants and allowed us to collate user-generated content to post across Liquor Barons social media organic feeds, resulting in countless entries, earned media, and the winner launching their very own YouTube channel.