Canadian Women's Foundation: The Tireless

Canadian Women's Foundation, a public foundation dedicated to achieving gender equality, has released a bold new marketing campaign. The campaign, 'The Tireless', highlights the need to be unrelenting in the pursuit of true gender equality, but does it in an inspirational and positive way. The Canadian Women's Foundation focuses on empowering women and girls in Canada to move out of violence, out of poverty and into confidence and leadership. The 360-campaign was created by The Canadian Women's Foundation's advertising agency of record, Forsman & Bodenfors Toronto. The goal of the campaign is to drive awareness and support of CWF, in order to help chart a groundbreaking path for gender equality in Canada. 'The Tireless' campaign is an integrated multimedia effort centered around a television and online commercial featuring a montage of female Canadian heroes like Roberta Bondar, Hayley Wickenheiser, Bianca Andreescu and Autumn Peltier, intermixed with scenes depicting real Canadian women and girls. The campaign will also include out-of-home, online, social, and experiential elements throughout the Greater Toronto Area and beyond.