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Top 6: December 11th 2019

Carlton Dry: It's The Most Wonderful Time For A Beer

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Top 6: December 11th 2019
Inspired by Andy Williams' oh so wholesome song "It's The Most Wonderful Time Of The Year", we wrote and composed a new seasonal song for Carlton Dry that offers a more 'refreshing' take on Christmas - aptly titled "It's The Most Wonderful Time For A Beer". As a brand that prides itself on being uncomplicated, the 2:30" song takes a stab at all things complicated come Christmas time. It was released on Spotify and aired in innovative full-length radio spots, accompanied by its own karaoke film, limited edition vinyl records, and custom-made slabs which sing the song when opened. Agency: Special Group Australia
Credits Other credits

Team Lead: Tori Lopez

Business Manager: Laura Little

CUB Vice President of Marketing: Brian Phan

Carlton Dry Associate Director: Hayden Turner

Carlton Dry Brand Manager: Deanna Christian

Media agency: PHD

PR agency: Deathproof

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