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The Swedish Childhood Cancer Foundation: Childhood and Cancer don't belong together.

Childhood and cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this outdoor ad we separated the two words by using elevators as the medium. On the left door it says Childhood and on the right Cancer. These ads can be seen on over 60 locations/elevators around Sweden.
Agency: Garbergs

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