Care To Go Beyond: See What Nursing is Really About

MOH Holdings has partnered with BBDO Singapore to develop a new chapter for the Care To Go Beyond integrated brand campaign that heroes the nursing profession in Singapore. This important campaign focuses on the societal contributions and efforts of current nurses to encourage more Singaporeans to join the profession. Furthermore, the campaign aims to raise the profile and respect for nurses, build admiration for the career, and instil pride and re-inspire those already in the profession.