TV ad: Västtrafik: Fully Electric Since 1902

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The first electric trams entered the streets of Gothenburg, Sweden, more than a century ago. To remind people that sustainable transport is nothing new, public transit company Vasttrafik snuck an electric tram from 1902 into Sweden's biggest electric car show.
Agency: Forsman & Bodenfors, Gothenburg

Heads were turned at the eCarExpo in Gothenburg - Sweden's biggest electric car show – when the visitors saw the hundred year old tram. Clearly an odd bird in the flock of futuristic cars, but Västtrafik was there to make a point. Car manufacturers today are launching electric cars as the solution to the ever-growing problems of CO2 emissions and air pollution. But from Västtrafik's point of view, the answer has been here for more than a century: Mass transit.