Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Västtrafik: Fully Electric Since 1902

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The first electric trams entered the streets of Gothenburg, Sweden, more than a century ago. To remind people that sustainable transport is nothing new, public transit company Vasttrafik snuck an electric tram from 1902 into Sweden's biggest electric car show.
Agency: Forsman & Bodenfors, Gothenburg

Heads were turned at the eCarExpo in Gothenburg - Sweden's biggest electric car show – when the visitors saw the hundred year old tram. Clearly an odd bird in the flock of futuristic cars, but Västtrafik was there to make a point. Car manufacturers today are launching electric cars as the solution to the ever-growing problems of CO2 emissions and air pollution. But from Västtrafik's point of view, the answer has been here for more than a century: Mass transit.
Credits Other credits

Account Executive: Helen Johansson

Account Director: Greger Andersson

Designer: Christoffer Persson

PR Strategist: Robert Johnsson

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news