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McDonald's: Childhood is Inside


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McDonald's unveils a new Happy Meal movie, created by TBWAParis: a tender look at children and their special relationship with the iconic red box. The tradition of the red box has been cherished for a long time. When today's parents were children, they also used to enjoy playing with the Happy Meal toys. And now they watch their own children do the same. This is precisely the story surrounding the Happy Meal box - passed on from generation to generation - that McDonald's wanted to celebrate.
Credits Other credits

McDonald’s managers: Xavier Royaux, Maurizio Biondi, Guillaume Huin, Gabrielle Guillaume

Agency managers: Luc Bourgery, Marc Fraissinet, Stéphanie Caude, Marion Peyrega, Amalia Mateos Gella

Head of TV : Maxime Boiron

Post-production: Elise Gamboa

Sound Production: TBWAELSE

Head of Music and Sound: Olivier Lefebvre

Sound Producer: Fanny Mithois

Music Art Directors: Ferdinand Huet, Thomas Jacquet

Sound Engineer: Eliot Just, Vendome Uhl

Music credits:

Title: “Lost in the Light”

Actor: Bahamas

Songwriter: Afie Salomon Jurvanen

Publisher: Downtown Music UK Ltd

Producer: Universal Music

Media Agency: STARCOM

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