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Interactive

The Amazon Rainforest Conservancy: The Most Important Yule Log


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The Amazon Rainforest Conservancy (ARC) has launched their first ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon burning to draw attention back to the fire that really matters this holiday season - the burning Amazon Rainforest. The rainforest fires have become increasingly dire with man-made burning causing the highest rate of destruction to the Amazon in more than a decade. The forest has seen an increase in damage of nearly 30 percent from August 2018 to July 2019. Though the issue was a hot topic in the summer, the Amazon fires have slowly begun to fade out of the news. To bring this issue back into newsfeeds, the ARC will be broadcasting the #RainforestFireChannel across social media. They will livestream the footage to parallel the fact that every second, the Amazon still burns. The idea is for people to participate, not only by donating, but by sharing the channel themselves. This will bring the Amazon back - top of feed and top of mind. It will play for the month of December, raising awareness and encouraging donations towards the ARC’s efforts to save the Amazon.
Credits Other credits

Account Team: Rob Feightner, Eric Kormos, Haley Holm

Planner: Stephanie Gyles

Client: Jana Bell

Media Agency: UM

Media Team: Kate Mateer

Interactive Developer: Jake Edwards

Editor: Ashlee Mitchell

Audio Engineer: Stephen Stepanic

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