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NAMI (National Alliance On Mental Illness): Naughty Or...

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This holiday season, for the first time in 1,000 years, Santa is focusing on signs, not labels. 50% of mental health conditions begin by age 14 - that's why this year, Santa is delivering a reminder to pay attention to children's mental health and look out for warning signs. The Campaign was created via Wieden + Kennedy New York in partnership with HBO, O Positive, Arcade and more.
Credits Other credits

Head of Integrated Production: Nick Setounski

Studio Manager: Jill Kearton

Account Director: Samantha Wagner

Account Supervisor: Jasmine Cogdell

Assistant Account Executive: DeMornay Harper

Brand Strategist: Brian Ritter

Comms Planner: Lizzie Manning

Social Strategist: Leah Greene

Junior Social Strategist: Faith Daniels

Project Manager: Julie Knight

Business Affairs Manager: Michael Moronez

Pr Partner: The Door

Public Relations Director: Theresa Collins

Public Relations Specialist: Sanam Shah

First Assistant Director: Ken Licata

Production Designer Dan Ouellette

Editorial Company: ARCADE EDIT

Editor: Geoff Hounsell

Post Producer: Arlene Perez (NY)

Post Producer: Sarah Schachte (LA)

Executive Producer: Sila Soyer

Editorial Assistant: Chris Angel (NY)

Editorial Assistant: Luke Mcintosh (LA)

Shoot Supervisor: Antoine Douadi

Lead Compositor: Anne Trotman

Compositor: Tara Holland

Matte Painter: Gillian George

VFX Production Supervisor: Colin Blaney

VFX Senior Producer Clairellen Wallin

VFX Producer Andrew Gilson

VFX Production Coordinator: Katharine Mulderry

Colorist: Fergus McCall


Mixer: Tom Jucarone

Executive Producer: Becca Falbourn, Alicia Rodgers

Sound Design Company: HENRY BOY

Sound Designer: Bill Chesley

Producer: Kate Gibson

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