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Butlin’s: Are You Ready to Butlin’s?
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Leo Burnett London has produced a new campaign for holiday resort company Butlin's to celebrate the joy and escapism families can experience by enjoying a Butlin's holiday. Launching on Christmas Day, the aim of the campaign is to highlight the incredible sense of fun a holiday at Butlin's can deliver for all the family. The campaign explores the idea of how life today is governed by rules and situations that stifle our enjoyment, and how Butlin's can be the antidote to this. Families can enjoy an escapist experience right here in the UK in a place where everyone can let it all go and have a whale of a time with the ones they love. Greater awareness of the environmental impact of air travel, combined with poor exchange rates make UK holidays an attractive option for British holiday makers.
Planner/CSU Director: Ben Felton |
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