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SWVL: Everyday Absurdity

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SWVL cuts through the mayhem of a bustling city centre in a new campaign titled 'Everyday Absurdity' from JWT Cairo. If you've ever walked down Egypt's crowded streets, you'll find nothing logical about the traffic or congestion. Understanding how Egypt's streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but, logical.
Credits Other credits

Deputy MD: Hassan El Sada

Account Director: Menna Hagrass

Account Manager: Natalie Michel

Account Executive: Laila El Assy

Planning Director: Sally Ezzat

Planner: Mayan Sabry

Head of Production: Diana Gebaly

Post Producer: Hadeer El Sheikh

BIGFOOT FILMS: Ahmed Azmi, Sherif Ghaith, Ahmed El-Shorafa, Amr Tarek

Director Creative Producer: Carine Howayek

Assistant Director: Wael Mandour

Post-Production House: Lizard

Post Producer: Omnia M.

Editor: Ahmed Elsherbini

Sound: Hosny Ali

Music: Sary Hany

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