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Microsoft: Be The One

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Katie Sowers is a woman of firsts. She is not only the first woman to coach for the San Francisco 49ers, she is the first woman to coach in the NFL Playoffs, and ‪on February 2, she will become the first woman to coach in the Super Bowl. Ever. Her story is empowering and inspiring for the next generation of girls and women, and for anybody who aspires to lead. But unlike Jackie Robinson, Billie Jean King, and other game-changing leaders in sports, too few people know the Katie Sowers story.
Agency: McCann, New York

That is why Microsoft worked with famed director Peter Berg to show Katie telling her own story, from a backyard in Kansas City all the way to the pinnacle of the NFL, in a way that will inspire us all. And she will tell it on the NFL’s biggest stage—the Super Bowl. Microsoft’s mission is to empower every individual and organization on the planet to achieve more. Their desire and commitment to supporting Change-Makers, and their long term relationship with the NFL led them to uncover the inspiring story of Katie Sowers. Katie’s story demonstrates the power of inclusivity, celebrating her achievement as the first woman to coach in the Super Bowl.
Credits Other credits

EVP: Shayne Millington

EVP: Chris Mitton

VP: Gabrielle Shirdan

VP: Nic Howell

VP: Geoff Bentz

Kevin Nelson – Managing Director

Tina Galley – EVP, Executive Account Director

Rosemary Calderone – SVP, Executive Account Director

Ellie Choi – Account Director

Alex Cho – Account Supervisor

Jeremy Miller – Chief Communications Officer

Stella Warkman – SVP, Director of Project Management

Lauren Kosche – Senior Project Manager

Ash Farr – EVP, Global Director, Strategy and Research

Jordan Berger – Strategy Director

Carolyn Johnson – SVP, Head of Integrated Production

Caroline Sollmann – Art Producer

Eric David Johnson – SVP, Executive Music Producer

David Halberstadt – Business Manager

Taylor Steadman – Line Producer

Vic Palumbo – President

Editorial: No6 // Rock Paper Scissors

James Duffy – Editor (No6)

Frank Snider – Editor (RPS)

Damion Clayton – Editor (RPS)

Audio: Sonic Union

EP: Justine Cortale

Producer: Patrick Sullivan

Audio Engineer: Rob Ballingall

Post/VFX: Method Studios NY

EP: Graham Dunglinson

Producer: Hayley Wallach & Alyssa Giuliano

VFX Supervisor/ECD: Randie Swanberg

VFX Team: Margolit Steiner, Chihcheng Peng, Kevin Quinlan, Brandon Danowski, Yoshiko Hirata, Mark Woit, Matt Welch, Cecilie, Aaron Neitz, Pilan Lectez

AE Animator: Steven Lee

Color:rgba(255, 255, 255, 0.00);">Company 3 LA

Senior Colorist: Stefan Sonnenfeld

Senior Producer: Gabriel Wakeman

Executive Producer: Ashley McKim

Music: JSM

Joel Simon – CEO/CCO/Co-composer

Jeff Fiorello – VP/Executive Producer

Nathan Padgett – Co-Composer

Norm Felker – Producer

Andrew Manning - Producer

Wasserman Media Group

Maggie Lanter – Senior Manager, Brands

Samantha Branman – Manager, Brands

WE Communications

Chelsea Hawkins – Account Manager


Kathleen Hall – Corporate Vice President of Brand, Advertising and Research

Deana Singleton – GM, Global Advertising

Jenny Leahy – Director, Social and Media Partnerships

Danna Brokaw – Senior Marketing Manager

Ashley Castellanos – Senior Marketing Manager

Veronica Mao – Senior Marketing Manager

Kecia Classen - Global Brand and Digital Marketing Manager

Natalie Thompson – Senior Marketing Communications Manager

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