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Subaru Canada: Big Slide

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Subaru Canada is taking a fresh approach to remind drivers that there's nothing safer than a Subaru. The campaign leverages a series of TV and online videos that demonstrate a variety of features that consumers can expect to help keep them safe, while on the road. One of the videos opens on a man and his dog running through tough winter conditions with ease, while everyone else is slipping.
Agency: Zulu Alpha Kilo, Toronto

The story focuses on the safety associated with Full-Time Symmetrical all-wheel drive technology. Another video shows a mother and her daughter going down a slide before suddenly coming to an erupt stop and avoiding a collision with a boy climbing the slide from the bottom. The film demonstrates the safety associated with Eyesight® pre-collision braking. The third video shows a woman walking in heavy rain with a dark umbrella and not seeing a bike courier that almost runs into her, later revealing the safety associated with having fewer blind spots.
Credits Other credits

Account Team: David Tremblay, Tony Ciccia,

Strategic Planner: Tim Hopkins, Carly Miller

Clients: Ted Lalka, Cynthia Bouris, Don Gill, Sara Pimentel

Agency partner: Rinaldi (Montreal)

Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde

Media Agency: OMD

Media Agency Planner: Michelle Jairam, Martine Farrow, Cobi Grein

Line Producer: Jeff Schwartz

Editing Company: Zulubot

Editor: Micah Rix-Hayes

Online: Steve McGregor, Darling VFX

Colourist: Roslyn Di Sisto, Darling VFX

Post-Production Executive Producer: Stephanie Hickman

Post Producer: Morgan Campbell

Audio Post Facility: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Nathan Handy

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