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Xbox: The Valley


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Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay. Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see. The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass.
Credits Other credits

Rob Doubal - Co-President

Laurence Thomson - Co-President

Karen Crum – Head of Strategy

James Appleby – Senior Planner

Dan Howarth – Head of Art

Matthew Thomas – Designer

Angelika Juszczyk - Designer

Clare Prager – Project Director

Anna Curtis – Project Manager

Hannah Graff – Senior Project Manager

Rob Smith – EVP and CCO at McCann UK

Sailesh Jani – Managing Partner

Nicole Robinson-Spaude – Senior Account Director

Melanie Vickers – Account Director

Anastasia Imam – Account Manager

Eloise Thompson – Account Executive

Sergio Lopez - Chief Production Officer McCann Wg EMEA, MD Craft EMEA

Kin-man Ly – Executive Producer

Ellis Faint – Head of Studio

Alex Dougan - Producer

Aurelija Salickaite – Junior Producer

Steve Tester – Print Producer

Jamie Cooper – Producer

Ben Twiston-Davies - Director

Fire Without Smoke - Production Company (Film)

Craft London – Post Production

Rough Guides – Publishing Company

MIAI – Partnerships Agency

Assembly – PR Agency

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