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Verizon 5G: Heartbreak


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Verizon’s heartfelt Super Bowl spot titled, “The Amazing Things 5G Won’t Do,” just went live on air. Narrated by Academy Award winner Harrison Ford, the commercial focuses on what 5G technology will never do – replace the bravery and dedication of first responders, a community that has been a critical Verizon partner for decades. The spot also features the song River Cross, an unreleased track from two-time Grammy-award winning music artist Pearl Jam, from their upcoming album, Gigaton. Additionally, Verizon enlisted two-time Super Bowl champion Eli Manning to narrate the brand’s :30 commercial titled, “Closing Time,” which will air immediately after the game and comedian Jenny Slate for their digital-only spots titled “Heartbreak” and “Faster.”
Credits Other credits

Diego Scotti, EVP Chief Marketing Officer

Andrew McKechnie, SVP Chief Creative Officer

John Nitti, SVP Chief Media Officer

Kristin McHugh, VP Brand Development

Andrew Shafer, Marketing Director Brand

Tanya Jindani, Marketing Manager Brand

Brendan O’Malley, Broadcast Production Manager

Dan Donovan, EVP Deputy Chief Creative Officer

Matthew Curry, EVP Deputy Chief Creative Officer

Alex Little, VP

Karsten Jurkschat, VP

John McAdorey, SVP

Debbie Gleason, Senior Business Manager

Anna Owens, Junior Business Manager

Debbie Myllek, Senior Talent Manager

Dominic Whittles, EVP Executive Account Director

Alex Caredes, EVP Executive Account Director

Rebecca Ginsberg, SVP Group Account Director

Amanda Hutt, Account Director

EmmaLee Branch, Account Supervisor

Lauren Keller, Account Executive

Anne Denny, Project Management Director

Eliza Butts, Project Manager

Art & Science

Mark Dowley

Sue Cole

Editorial and Finishing - NO6

Jason Macdonald – Editor

Maggie Sloane – Asst Editor

Corina Dennison - producer

TELECINE - Co3

Stephan Sonnenfeld – Senior Colorist

Finishing - No 7

Ed Skupeen - Engineer

Laura Molinaro- Producer.

Sound Mix - Sonic

Paul Weiss - Engineer

Justine Cortale - producer

Sound Record - Lime Studios

Mark Meyuhas - Engineer

Music

Pearl Jam

VO

Harrison Ford

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