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Adobe: Creatity For All

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Adobe is launching a new campaign that will kick-off during this year's Academy Awards with a 60-second ode to creativity. The commercial, called 'Creativity for all.', is set to the song 'Pure Imagination', by Gene Wilder and features icons of the digital era such as Shepard Fairey and Malala Yousafzai.
Agency: Goodby Silverstein & Partners
Credits Other credits

Executive Vice President and Chief Marketing Officer: Ann Lewnes

Vice President, Experience Marketing: Alex Amado

Director, Advertising and Production: Joel Giullian

Creative Co-Founder/Partner: Jeff Goodby

Co-Founder/Partner: Rich Silverstein

Head of Broadcast Production: Leila Gage

Director of Graphic Services: Jim King

Managing Partner: Brian McPherson

Account Manager: Meghan Mast

Assistant Account Manager: Hannah Hadley

Director of Business Affairs: Judy Ybarra

Manager: Heidi Killeen

Creative Director (Interim): Georgia Tribuiani

Animation Director: Daniel Coutinho

Animation Lead: Esteban Esquivo

Animation Lead: Peter Kallstrom

Editors: Paal Rui, Billy Kostka, Marianne Karaan, Andrew Gura

Storyboard Artist: Silvia Bassoli

Designers: Ayla Murtada, Ben Nichols, Camily Tsai, Chelsea Lee, Dae-Han Yi, Daniel Hyo Kim, Debora Cruchon, Esther Moon, Eve Hodgkinson, Jigyu (Jigs) Yoon, Jong Lee, Kenneth Robin, Kevin Kim, Lauren Gaballo, Lina Yu, Mike Payne, Mike Tello, Shannon Rollins, Soon Joo, Zoe Schneider

Animators: Jake Armstrong, Jasmine Ung, Jasper Hilgers, Junyi Xiao, Kyle Griggs, Sam Kim, Stephen Loveluck, Taylor Griggs, Zach Eastburg

Company name: One Union Recording Studios

Senior Audio Engineer: Eben Carr

Executive Producer: Jaylen Block-Smith


Music: ‘Pure Imagination’

Vocals: Gene Wilder

Writer: Anthony Newley

Writer: Leslie Bricusse

Licenses Courtesy of: Downtown Music Publishing LLC

Licenses Courtesy of: Taradam Music, Inc.

Licenses Courtesy of: The Roald Dahl Story Company Limited

Licenses Courtesy of: Warner Brothers Pictures

Company name: Human

Executive Producer: Carol Dunn

Creative and Arrangement by: Justin Hori

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