TV ad: TWIX: In Case of Emergency

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For the first time, America's favorite cookie bar is combining with one of America's favorite flavors for the brand's biggest variant launch yet-new Twix Cookies & Creme. To celebrate the Cookies & Creme bar's national rollout, TWIX is going back to the factory where it all began. The new :30 spot, created by BBDO New York, takes fans inside the Left TWIX factory for a peek into the making of Left TWIX Cookies & Creme and adds another chapter in the never-ending rivalry with Right TWIX.

This month, fans will also be able to get an even closer look at how to make the Left TWIX Cookies & Creme, by virtually working inside the factory via a Snapchat portal lens, launching February 10.

In addition, celebrate the national rollout of Twix Cookies & Creme bars, the brand unveils a limited-edition Twix x The Shoe Surgeon sneaker. • The shoes reflect each element of the new TWIX flavor – from the soft-creme center packed with crunchy cookie bits, to the bright blue wrapper. Shoes will be given to lucky fans free of charge at in-store and online drop events through the month of February.

This is all part of the 360 campaign which includes TV, print, OLV, social, and in-store promotion.

Category Confectionery & snacks
Client Twix
Agency BBDO North America
Country United States of America
Uploaded 8 February, 2020

Other credits

CREDITS – TWIX® “Cookies & Creme” 2020

Client: MARS CHOCOLATE NORTH AMERICA

Tanya Berman: VP of Marketing

Michelle Deignan: Brand Director, TWIX® Brand

Tom Hedworth: Brand Manager, TWIX® Brand

Joe Pellingra: Sr. Brand Manager, TWIX® Brand

Michael Italia: Head of Social Media & Digital Content at the Hive

Seth Dager: Head of Social Creative at the Hive

Cristina Kohler: Social Media Strategist at the Hive

Creative Agency: BBDO NY

David Lubars: Chief Creative Officer - BBDO Worldwide

Greg Hahn: Chief Creative Officer - BBDO New York

Eli Terry: Creative Director

Jessica Coulter: Creative Director

Gianfranco Arena: Executive Creative Director

Peter Kain: Executive Creative Director

Larissa Magera: Copywriter

Morgan Hoff: Art Director

Tanner Thompson: Art Director

David Rolfe: EVP, Director of Integrated Production

Amy Wertheimer: EVP, Group Executive Producer

Michael Woodall: Producer

Mike Ritchie: Producer

Julia Millison: Music Producer

Paul Cisco: Business Manager

Kirsten Flanik: CEO & President, BBDO New York

Lisa Piliguian: EVP, Senior Account Director

Tani Corbacho: VP, Account Director

Michelle Ostbye: Account Manager

Jacob Plastina: Account Executive

Crystal Rix: Chief Marketing Officer - BBDO Worldwide

Annemarie Norris: SVP, Group Director, Behavioral Planning

Christina Stoddard: Group Planning Director

Brian Brydon: Comms Planning Director

Production Company: Stink Films

Fran McGivern: Executive Producer

Richard Ulfvengren: Executive Producer / Line Producer

Traktor: Director

Rachel Morrison: Director of Photography

Production Company: Caramel Pictures

Will Van Der Vlugt: Director

Maarten Pronk: Post Production Specialist

Emily Fenstra: Executive Producer

TWIX: In Case of Emergency

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TWIX: In Case of Emergency

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