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Colorectal Cancer Canada: Give a Shit - Behind The Scenes

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Valentine's Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? This year, Colorectal Cancer Canada, in collaboration with Ogilvy Canada, is offering health as a present. Introducing Give A Shit: the luxurious way to encourage your loved ones to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many. Give A Shit is here to let people know that the first step is a simple test that begins at home. Inside the box, amongst other items, you will find a FIT test kit that can detect the presence of blood in the stool, which may be a symptom of colorectal cancer. The public is invited to visit the giveashitnow.ca and donate in exchange for the gift-box that can be sent directly to the person of your choice. All donations will contribute to Colorectal Cancer Canada’s important work in colorectal cancer awareness, education, patients support and advocacy.
Credits Other credits

Production: Martine Goyette / Juliane LP / Consulat

Photographers: Renaud Robert & Mathieu Lévesque

Set Design: Simon Rufiange & Martin Bissaillons

Editor: Jesse Rivière

Colorist: Ben Côté

Online & Post-Production: Simon Allard et Outpost Equipment: Cineground et Cinepool

Music and Sound: Studios Apollo

Public Relations: NATIONAL Public Relations

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