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Top 6: February 19th 2020
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Playstation 4: Feel The Power of PlaystationTop 6: February 19th 2020
This new brand spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console. The film opens on the ferocious barking of a dog as a tactical unit peers, full of trepidation and curiosity, over the edge of a cavernous opening. This global PlayStation spot was created by adam&eveDDB, and directed Romain Gavras through Iconoclast.
A strange, other worldly noise echoes up through the tunnel as the team rappels down deep into blackness. Trying to hide their fear, the unit breaks their way through the tunnel, deeper underground, as the strange beating noise grows louder and louder. They try to gather their nerves as the captain pries open a thick steel door into more obsidian darkness. The team slowly unveils the thrilling scene. Caged hearts, beating furiously as they’re powered by PlayStation consoles. The scale of the room is revealed, as the lights power on revealing row after row of hearts. Finally we close in on a single beating heart as the PlayStation symbols slowly appear inscribed.
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