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Outdoor
Absolut: Only a yes is a yes 2
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BBH Singapore has created an outdoor campaign for Absolut in association with US anti-sexual-violence organization RAINN. The 'Sex Responsibly' campaign launched on Valentine's Day and focuses on the issue of consent - 'Only a 'Yes' to sex is a yes'. Every retweet of the campaign on Valentine's Day resulted in a $1 donation from Absolut to RAINN.
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